AWKWORD Shares Industry Knowledge in UpcomingHipHop Podcast

UpcomingHipHop Podcast Ep. 3: AWKWORD

On Episode 3 of the Upcoming Hip Hop Podcast, owner Matt O talks to AWKWORD about the music industry, execution production, public relations, blogging, music marketing, email blasts, the state of — and best existing — Hip Hop blogs, the most important advice for independent and unsigned artists, why he chose Detroit rapper/producer Chisom as his first full-time rap client, and much more. Shoutouts include: DJ Booth, Complex, 2DopeBoyz, and NahRight.


AWKWORD is a Global Hip Hop Ambassador; Protest Music/Rap Artist, Songwriter and Executive Producer; Social Justice and Civil Rights Activist; Hip Hop Educator; Sociologist; Journalist and Blogger; and Cultural Influencer. He is the creator of the first and only 100% for-charity global Hip Hop album, World View, which features contributions from six continents and 16 countries, and from which all proceeds are donated to Guns 4 Cameras, a 501c3-registered nonprofit that strives to end gun and gang violence through the Hip Hop-inspired education and empowerment of ‘at-risk’ youth. AWKWORD focuses on the transformative power of Hip Hop, by connecting us globally through thought, sound and sight. He recently released the critically acclaimed international Hip Hop collaboration “I Am,” featuring artists from nine countries and four continents. He’s now raising money through to create the music video, shot in the artists’ homelands.


The Upcoming Hip Hop Podcast was created by Upcoming Hip Hop’s founder Matt O to give you the information you need to succeed in the music industry. The podcast will feature small business owners, bloggers, A&Rs, managers, promoters, tastemakers, and more. Week after week guests will bring their own unique perspective to the show that will help you get an all around look at the entertainment and music industry. The guests of the show will be handpicked by the team at UHH so that we can provide you with the most helpful information possible. They may not own the biggest or most popular brands but they will have the experience. A lot of our guests have been doing their thing for more than 2-3 years. The goal isn’t for you to copy their idea but be inspired by it and create something great of your own.